Effective Date: July 20, 2026
The SMTOWN RUN CLUB 26 Organizing Committee collects personally identifiable information from applicants, including their legal name, date of birth, and contact information.
※ Required information: name, date of birth, contact information, email address, etc. Personal information is used for purposes such as insurance enrollment and compensation provided by the organizer, event-related notices (by email and text message), and ticket reservation verification. To ensure the smooth provision of services, personal information may be shared with service providers (including ticketing and payment processors, shuttle bus reservation providers, and insurance companies). Personal information will not be disclosed to any other person, company, or organization for commercial purposes. However, personal information may be disclosed for the purpose of taking legal action if an applicant violates the Important Information for Participants or the Terms of Use, causes legal harm to another person, or engages in conduct that violates public morals or social order.
The privacy policy of SMTOWN RUN CLUB 26 complies with the personal information protection provisions of the Act on Promotion of Information and Communications Network Utilization and Information Protection and the Personal Information Protection Act, as well as the privacy policies of the Personal Information Protection Commission. This policy may be supplemented or amended due to changes in applicable laws or government guidelines or the expansion of services. Any changes will be announced on the homepage or through the Notices section.
The SMRUN26 Organizing Committee collects the following personal information as required information in order to identify participants, manage event safety, enroll participants in insurance, deliver race bibs and participant kits, and provide event-related services.
Name, date of birth (for insurance enrollment), gender, email address, contact information, shipping address, race category (10K), ticket section information, etc.
※ Personal information entered during the ticket reservation and payment process (including name, contact information, and shipping address) is collected through KREAM, the ticketing platform, and is processed in accordance with KREAM's privacy policy.
We do not collect personal information without the individual's consent. By clicking the “I consent to the collection and use of personal information” button during the ticket reservation or inquiry process, you are deemed to have consented to the collection of your personal information. The information you provide will not be used for any purpose other than those disclosed in advance.
The personal information collected is used for the following purposes:
The Organizing Committee processes participants' personal information only within the scope disclosed and, in principle, does not process it beyond its original scope or provide it to third parties without the participant's prior consent. The following cases are exceptions:
To ensure smooth event operations, the minimum necessary personal information is outsourced as set forth below. Our outsourcing agreements stipulate the measures necessary to ensure that personal information is managed securely.
| Category / Outsourced Service | Service Provider |
|---|---|
| Organizer | SM Entertainment |
| Planning and website operations | f(x)IP |
| On-site event operations | RESPACE |
| Ticket reservations and payments | KREAM |
| Shuttle bus reservations | Queens Smile |
| Delivery of goods | Designated operator (to be appointed) |
| Race record management | Designated timing-chip operator (to be appointed) |
Participants may be photographed or filmed at SMTOWN RUN CLUB 26 event venues (including running courses, experience booths, and performances). Such content may be used to provide event records, produce promotional content, and post on social media. By registering for the event, participants are deemed to have consented to such use. If a participant does not want specific footage or images to be used, they may request deletion by emailing the Organizing Committee. However, individual deletion may be limited for footage featuring many people, such as recordings of live performances.
Participants may access or correct their registered personal information at any time. If you have any other complaints or suggestions, please contact us using the information below. We will take action promptly upon receipt and notify you of the outcome.
Participants' personal information is retained for the duration of service provision. Once the relevant purpose has been achieved, it is permanently deleted by a method that prevents recovery after any retention period prescribed by applicable law has expired. However, personal information may be retained until a specified date for purposes such as providing it to investigative authorities.
Personal information collected is transmitted in encrypted form, and the industry-standard SSL (Secure Sockets Layer) protocol is used for user convenience. Please be aware that personal information voluntarily disclosed by participants through message boards, email, or similar channels may be collected, processed, or misused by others. The Organizing Committee is not responsible for personal information disclosed in this manner.
We make every effort to protect personal information. If you have suggestions or feedback regarding improvements to this Privacy Policy, please contact us using the information below.
The Organizing Committee is not liable, in the absence of its willful misconduct or negligence, for the leakage or infringement of personal information to a third party by any means other than those set forth in this Privacy Policy.
Any addition, deletion, or amendment to this Privacy Policy will be announced through the “Notices” section of the website at least seven days before the amendment takes effect.
This section applies to the running missions, running records, and real-time heart rate display features provided through the SMTOWN RUN CLUB Android mobile app and smartwatch app (collectively, the “App”).
To provide its running features, the App may process the user's current location, route traveled during a run, steps and physical activity status, running results, and current heart rate measured by a smartwatch.
The Organizing Committee explains below whether each type of information is processed only on the user's device or transmitted to and stored in the Organizing Committee's systems.
During a run initiated by the user, the App reads the user's current heart rate from the smartwatch's heart rate sensor and displays it in real time on the watch screen.
Use of heart rate data is optional. Users may still use running missions if they do not permit use of heart rate data, but they will not be able to view their current heart rate on the smartwatch.
Measured heart rate data is processed as follows:
While a user-initiated run is in progress, measurement may continue in order to display the current heart rate even if the watch screen turns off or the user navigates to another screen.
Measurement ends when the run ends or the user stops use of the heart rate feature. Heart rate values temporarily displayed on the smartwatch are not retained.
The App uses the device's step detection and physical activity recognition features from the time the user starts a running mission until that mission ends.
Information processed may include:
This information is used to:
Step detection results and physical activity status are analyzed temporarily and only on the device during a run. Raw signals generated during step detection and physical activity analysis results are neither transmitted to the Organizing Committee's systems nor separately stored.
When a running mission ends, step detection and physical activity recognition stop, and results temporarily processed on the device are not retained.
If the user permits location access on the device, the App processes location information as follows.
① When Using the Running Screen
While the running screen is open, the App uses the user's current location to display it on a map and verify the starting location of the run.
At this stage, the current location is used only on the device to provide the map screen. If the user does not complete a running mission, it is not stored as a running route in the Organizing Committee's systems.
② When Participating in a Running Mission
When the user starts a running mission, precise location is measured continuously until the mission ends in order to calculate the following information:
While a user-initiated run is in progress, location measurement may continue even if the mobile phone's screen turns off or the user switches to another app, so that the running record is not interrupted. In this case, the App displays a notification indicating that the run is being recorded.
Location information is used only for the following purposes:
If the user does not permit location access or disables location access in the device settings, the current location display, distance measurement, route recording, and running mission features will not be available.
When a user completes a run, information such as the processed route and map boundaries required to display the route again is automatically transmitted to and stored on servers located in the Republic of Korea. The recipient of the information is FXIP Co., Ltd., and the information is retained until the user closes their account. However, information required to be retained under applicable laws may be stored separately for the period prescribed by such laws. When the retention period expires or the purpose of processing has been fulfilled, the information will be permanently deleted using methods that prevent its recovery or reconstruction. The Company does not use location information or running routes for advertising, marketing, user profiling, or sale, nor does it disclose such information to third parties for their own purposes. However, the Company may engage service providers that process the information on the Company’s instructions to the extent necessary for server operation and other service-related functions. Information about such service providers will be disclosed in the Privacy Policy. Users may change or revoke the app’s location permission at any time through their device settings. If a user does not grant or revokes location permission, the route-tracking and map-display features will not be available.
The following information is transmitted and stored:
Completed running routes and results are stored in the Organizing Committee's systems. The accuracy of individual measurements used by the device during location tracking, physical activity analysis results, and raw step detection signals are not stored.
Completed running results are used to:
The Organizing Committee does not use completed running results or travel routes for advertising, marketing, user profiling, or the sale of data.
If running results cannot be transmitted after mission completion due to an internet connection issue or a problem with the Organizing Committee's systems, the App may temporarily store on the device the running results and processed travel route required for transmission.
Once an internet connection becomes available, the App may automatically retry transmission of unsent records even when the user is not viewing the App screen.
Temporary records are deleted from the device once transmission is complete or when they are no longer required to be transmitted.
The App does not use Health Connect, which consolidates and manages workout and health records from other health apps.
Accordingly, the App does not read past heart rate, workout, sleep, or other health information stored by other apps, nor does it save heart rate or running records generated by the App to Health Connect.
Real-time heart rate from the smartwatch is not retrieved from records in another health app. It is used only to display the current value measured by the smartwatch's heart rate sensor during a run initiated by the user.
① Information Processed Only on the Device
The following information is neither transmitted to nor stored in the Organizing Committee's systems:
This information is temporarily processed only on the device while the relevant feature is being provided and is no longer retained when the run ends or use of the feature stops.
② Information Stored in the Organizing Committee's Systems
Completed running results, travel routes, mission history, and reward history are retained for as long as the user's App account remains active.
If the user withdraws their membership through the App, the following information linked to the App account is deleted from active systems:
If information subject to deletion is included in protected backups maintained for system failure and disaster recovery, it will be deleted when the retention cycle for the relevant backup ends. Information remaining in backups is not used for any purpose other than system recovery.
However, the retention period under this Policy for event participant personal information or under applicable law may apply to names, email addresses, participant numbers, and ticket information separately collected for participant verification and event operations. Such information will not be used to reactivate a withdrawn App account.
The Organizing Committee does not provide third parties with heart rate data measured by the smartwatch, raw step detection signals, or physical activity analysis results.
Completed running results and travel routes are stored in the Organizing Committee's systems to operate running missions and provide users with their own records.
The Organizing Committee uses cloud services for system operations and data storage. The applicable service providers perform only system operations and data storage in accordance with the Organizing Committee's instructions and may not use outsourced information for their own advertising or marketing purposes.
Except where requested by a government authority or similar body through lawful procedures under applicable law, the Organizing Committee does not provide or sell users' running results or travel routes to third parties.
The Organizing Committee does not use heart rate, physical activity status, running results, or travel routes for the following purposes:
Users may permit or disable access to heart rate, physical activity, and location information at any time through their device settings.
Disabling use of each type of information may result in the following feature limitations:
Users may request deletion of their App account and the running records linked to that account by using the membership withdrawal feature in the App.
Requests to access, correct, or delete health and fitness information or running records may be submitted using the contact information below.
The Organizing Committee applies the following safeguards to prevent the loss, leakage, falsification, alteration, or damage of health, fitness, and location information:
Heart rate, running distance, average pace, workout duration, and other fitness information provided by the App are for general running and fitness reference purposes only.
The App is not a medical device and is not intended for the diagnosis, treatment, or prevention of disease or health conditions, or for medical decision-making.
You should not make medical decisions based solely on information displayed in the App. If you have health concerns or experience unusual symptoms while exercising, stop exercising and consult a healthcare professional.